Changing Our Ways

ARISTOTLE TOLD US “Change in all things is sweet.” You’ve probably already noticed a few changes in San Diego Magazine. Beginning with this issue, we are being printed on whiter, more vibrantly hued paper. That’s not all that’s new. We’ve changed some of the fonts used for headlines and body copy. Turns out we’re following the advice of Francis Bacon. He said: “Things alter for the worse spontaneously, if they be not altered for the better designedly.”

Art director Laurie Miller oversees our design. She changed the headline font from Union to Linotype Didot (both serifs) for Dining, Agenda, Seen and all our other departments. The body copy went from a serif to a sans serif. And the color palette now favors tangerine, teal and sand.

“The colors are reflective of San Diego in the summer,” says Miller. “And the type changes are more graceful and readable.”

We didn’t stop the changemobile at paper, font type and color. Our bimonthly magazine-within-a-magazine, San Diego At Home, is growing wings. Starting this month it becomes its own publication, polybagged to San Diego Magazine. Why? Pauline Kezer said it best: “Continuity gives us roots; change gives us branches, letting us stretch and grow and reach new heights.”

IF ALL THIS CHANGE IS GETTING YOU WINDED, SIT DOWN. THERE’S MORE. April marks the launch of 10 new departments on the San Diego Magazine Web site, sandiegomagazine.com. And we’re looking for input from readers. If you have compelling local photographs, we’d like to consider them for our Photography section. New in town? If so, we want to hear from you, since our New to the Area department will feature stories, anecdotes, tips, lessons and observations from (and about) our ubiquitous transplant population.

If writing’s your game, consider submitting fiction or creative nonfiction pieces (under 5,000 words) to our new Art/Lit/Film department. E-mail submissions for these or our other new departments, Politics, Music (local), Sports/Camping/Outdoors, Baja California, Locals (entertainment), Fashion and Business to Web editor Shane Liddick (shanel@sandiegomagazine.com).

Yes, we’re on a major Web push. Ol’ Francis Bacon lived before the cyber age, but his words still hold true: “He that will not apply new remedies must expect new evils; for time is the greatest innovator.”

That’s nearly as profound as this closing thought from Robert Gallagher: “Change is inevitable——except from a vending machine.”

Enjoy the issue. Enjoy the changes. Let us know what you think.

Ron Donoho
Executive Editor
rond@sandiegomagazine.com

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